'Black Panther' Marvel Is Pushing The Movie To The Oscars

The recently announced category of the Oscar Academy for Best Popular Film will not change the campaign plan for Marvel Studios and Disney for Black Panther to be nominated for Best Picture.

Marvel has already started preparing the way for the Black Panther campaign for Best Film, including hiring a veteran Oscar strategist and putting a "significant" budget for the awards season behind it - something that, as pointed out by The Los Angeles Times, Marvel has never done it before According to the Times,

Marvel's strategy for Oscar voters to consider Black Panther for Best Film includes leaning on the "creative achievements [of the film] and the global impact it had."
In other words, Marvel's Oscar campaign will play on the personal nature of director Ryan Coogler's accomplishments and what the film meant to so many around the world, particularly for underrepresented artists and audiences of color.
Black Panther was not only a huge box-office success, it was also a film that mattered deeply in both the industry and the viewers. Marvel aims to remind all of that to Oscar voters.